A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

Nettles by Vernon Scannell Essay

The poem ‘Nettles’ by Vernon Scannell revolves around a father’s perspective on an accident involving his son, through which the poet explores a father-son relationship, wherein the father tries to protect his son from the various difficulties in life. However, despite his efforts to shield his son from these problems, they will be a constant threat in life. The boy here is a metaphor for the army, with the nettles being an extended metaphor of recurring war. The combined effect of these metaphors throws light on the difficulties in life. The poet has crafted a title which aptly uses symbolism to depict the nettles as evil. A cursory reading of the poem portrays the protective instinct of a father for his beloved son, whom he tries to protect against all troubles in life. A reference into the author’s life tells us about his own involvement with army life, which is conveyed interestingly in the poem. There is an alternating rhyme scheme present throughout t he poem. Enjambment is used to help make the poem sound like a story. The poem has a single stanza which shall be divided into, for analysis, four stanzas consisting of four lines each. The first stanza revolves around a description of the poet’s son falling into the bed of nettles in a garden. The poet aptly uses the wordâ€Å"bed†, a term often associated with comfort that ironically the nettles cannot provide. The â€Å"green spears†, a metaphor for the flower stalks, show his discontent with the latter, therefore portraying them as a weapon of destruction. A spear is a weapon of war and killing, inducing war and blood imagery. The poet’s interesting word choice in the description of the nettle bed as a â€Å"regiment of spite† portrays them as an enemy. The phrase â€Å"regiment of spite†, coming from archaic vocabulary, is used in the juxtaposition of the nettle bed with an opposing army in a state of war. Moreover, the poet paints the setting of the regiment as being behind the shed. This creates an illusion of a hidden enemy, ready to pounce on his innocent son. The close-knit father-son relationship is shown by the persona’s hatred towards the nettle bed, which hurts his beloved son. The father is willing to do anything to protect his son and despises his son’s enemies and ill wishers. This stanza talks about the father’s protectiveness of his son from the numerous troubles in the latter’s life, inducing the readers to be warm towards this beautiful relationship. The second stanza revolves around the son’s reaction to being hurt by the ‘green spears’. By effective use of word choice, the poet describes the son asâ€Å"the boy†, highlighting the transition in language from a more personal â€Å"my son†. The poet uses visual imagery to conjure vivid images of his son with â€Å"white blisters beaded on his tender skin†. The words ‘white’ and ‘tender’ portray the sonâ₠¬â„¢s innocence and purity. Moreover, the word â€Å"beaded† is used to depict the enormous amount of blisters and how his son’s sufferings were deep. The father speaks about comforting his son in the next line through the word â€Å"soothing†. The pain is being described as ‘raw’, to draw a contrast between the son’s innocence and tenderness, and the nettles’ ability to hurt. The father is afraid that the son’s memories will leave him scars, which may remain with him forever. However, as shown in the end of the stanza, the son’s terrible memory is washed away. The son has moved on from the incident, but the sense of pain still lingers. The father-son relationship is shown to be one of immense love with the father protecting and consoling his son. The third stanza, more literal in meaning, revolves around the narrator’s reaction to his son’s injuries. In the first line, the poet removes his billhook and prepares to destroy the nettles. Through the second line, the poet is shown to be destroying the nettles. By apt use of word choice, the poet describes his ‘fury’, highlighting his anger towards the nettles for trying to harm his son. By the action of destro ying the nettles in this stanza, the poet juxtaposes destruction of enemies and protection of loved ones, throwing light on the persona’s love towards his son. The poet uses personification by describing the nettles with the human quality of being ‘fierce’. This makes them seem like the enemy’s army which has been destroyed by the father. The poet ends the stanza using an enjambment to possibly show the continued struggles in his son’s life, leading the readers to connect emotionally to the father’s devotion to his son’s happiness. The final stanza revolves around the nettles retorting to the father’s attacks. In the first line, the father is shown to give the nettles a funeral. This shows the father ending the troubles caused by the nettles. With effective choice of words, the poet describes how the ’sun’ and ‘rain’, representative of nature and its power, finally help the nettles grow. The word ‘recruits’ shows the enemy army was returning and regrouping. Furthermore, the word ‘tall’ depicts the nettles being stronger and healthier than before and their readiness for the battle. The final line states that the son would be hurt by the nettles soon and again. While problems won’t wane with time, despite all of the father’s efforts, the son will have to find a way to learn to adapt to the renewed struggles in his life. On a concluding note, while an individual may have multiple protectors, the lesson of independence is fundamental to life. Hurdles must be encountered and tackled to emerge with strength and power. One of the most interesting poetic devices used is the metaphor of war, drawing upon the battles in a person’s life. In â€Å"Nettles†, Vernon Scannell expresses how the son must eventually stand up on his feet, despite the father’s attempt to protect him though his life.

King Lear Parallelism Essay

Parallelism Between Families Tragedy is defined by a series of unfortunate events that occurs to someone who does not deserve them. When a protagonist makes mistakes, sometimes other characters take the repercussions. Set in a time of royalty and ranks, King Lear describes parallel events of the pursuit of power, recognition, and certain tragic choices. With parallelism, similar occurrences highlight the importance of certain themes. In the play, William Shakespeare juxtaposes Lear’s choices and aftermath those of Gloucester to illustrate how physical and figurative blindness can lead to tragic endings. By showing similarity between Lear and Gloucester’s impulsive actions, Shakespeare shows how making decisions without consideration can lead to the ultimate demise for the innocent. Lear makes rash decisions and is metaphorically blind because he does not listen to the truth and can not see past mere words. His first daughter swoons him by saying, â€Å"Sir, I love you more than word can wield the matter, dearer than eyesight, space, and liberty†¦beyond all manner of so much I love you. † (Shakespeare I. i. 60-65). Lear believes those pleasant praises, however empty they may be. He makes the mistake of basing his ideals on superficiality and rewarding those who could cajole him, which further shows his blindness as a father and king. Like Lear, Gloucester makes similar decisions. His choice of putting his trust where he would be oblivious to bad intentions causes his physical blindness. Neither Gloucester nor Lear can see past simple words and both refuses to see, therefore they are figuratively blind. Their similarity and parallel actions is significant because it intensifies the idea of how blindness can be tragic. Their blindness and fatal errors ultimately lead to the unreasonable death of the guiltless.

Problematical Aspects Encountered When Using The English Language Essay

Problematical Aspects Encountered When Using The English Language - Essay Example English grammar also recognizes the importance of the â€Å"aspect†, which is considered to be â€Å"a cover term for those properties of a sequence that constitute the temporal structure of the event denoted by the verb and its arguments† (ibid.). In his â€Å"Translating English Perfect Tenses into Arabic† study, Hassan A.H. Gadalla develops the idea of Kerstens, Ruys & Zwarts (1996–2001), that the English language contains four tense forms (past, present, future, future-in-the-past or conditional) and that for every one of these tenses there exist four â€Å"aspectual references† (simple, progressive, perfect and perfect progressive). Either one of the verbal tenses can, therefore, admit an aspect, in order to express a certain idea regarding the moment in which the presented action occurs. According to the previous definitions and ideas, the use of the English tenses and aspects is primarily influenced by the speaker’s intention regarding the framing of time that he wishes to offer to his communicational sentence. Furthermore, this essay will develop the appropriate theories and real situations in order to exemplify the usage of the English Perfect Tenses, in both English native communication and in translation. Considering these aspects regarding time value in an action and discussing the issues that may occur is vital for the appropriate transmission of the message, since English grammar offers a wide range of examples and situations in which the knowledge, and therefore the correct usage of aspects and tenses tends to have a great impact on the communication activity. Moreover, when translating from English to other languages, an adequate understanding of the linguistic phenomena such as transferring the modal aspects or perfect expressions into a language with different grammar and tenses usage probably is the most important part of the process.

Illustrate and discuss the simple keynesian model. What are its policy Essay

Illustrate and discuss the simple keynesian model. What are its policy implications - Essay Example nt of time, government intervention was the prime needs to stabilize the economy and role of the government gets severely distorted under an open economy. The following is a very simple representation of his theory known as the Simple Keynesian Model. For the above-mentioned model we assume that the aggregate price level is fixed. The central idea of Keynesian model is the output to be at the equilibrium level, it has to be equated with the aggregate demand. If ‘Y’ stands for total output, that is, the GDP and ‘E’ equals the aggregate demand, then equilibrium condition requires: The aggregate demand or the desired expenditures on output is a summation of household consumption or ‘C’, desired business investment demand or ‘I’, and government expenditure or ‘G’ (government expenditure is nothing but the government sector’s demand for goods and services). Incorporating all these components into the equilibrium condition, the equilibrium condition can be written as: Now, national income or ‘Y’ in general can be decomposed into three parts – one part of the national income gets consumed (C), one part gets paid in taxes (T) and the rest is saved (S). So we may write: So, the equilibrium condition for output in Simple Keynesian Model is desired business investment equal to realized investment. At any disequilibria situation, (Ir – I) will either be greater than or less than zero. Ir and I may differ in the following ways. In the above case, (Ir-I) represents the unintended inventory accumulation. This is the amount by which the total output level surpasses the aggregate demand and will result in the unsold output that exceeds the level of desired inventory of the firms. In this situation there is an inventory shortfall of (I-Ir) which is again undesired or unintended. Here demand exceeds production and the firms end up selling more than planned. Thus inventory falls short of the desired level. The equilibrium is reached where Ir=I. It

Popular Hispanic Media Assignment Example | Topics and Well Written Essays - 500 words

Popular Hispanic Media - Assignment Example Some TV shows of Hispanic flavor have made their way into mainstream American television. A late-night talk show with a Hispanic host has made its maiden debut with Hollywood bigwigs as its guests. It is presumably a bilingual show, catering to both the Hispanic speaking community as well as the American public in general. Also, the concept of a Spanish-Language on-demand channel has penetrated the market as a response to a need of Hispanic customers to have control over ways to entertainment that are simple and easy. The concept is geared towards empowering Hispanic consumers to keep in constant connection to the people and things to which they hold most dear. Prime movers behind this concept are confident that this extraordinary entertainment venture will encourage customers all over the US take pride in their passion for the rich Hispanic culture whenever they wish. Where TV is, radio is not far behind. StoryCorps, an oral history project, aims to gather real-life stories from Hispanic residents that focus on human drama that tugs at the heartstrings of Hispanic listeners. Already played in the airwaves was a bus driver story who played knight in shining armor to a distraught old woman diagnosed with cancer and could not find her way around town. With the bus, he took her to where she was headed like a gallant knight to maiden in distress. Even the US Census uses telenovela, or soap operas, to reach Hispanics as an element of the government’s yearlong effort to garner trust among Hispanics. Latin women have their share of the limelight through social networking sites. Through these online sites, they can do most anything—from gathering network to seeking advice on everything from getting a divorce to obtaining a mortgage. Mobile revolutions also target the Hispanic community. Among these are the online video

Art History Course Assignment Example | Topics and Well Written Essays - 1000 words

Art History Course - Assignment Example The study started with the in-depth analysis of the religions Islam, Christianity and Jewish relating them with the perceptions of East and West, referring to the texts by Jonathan Berkey, Maria Rosa Menocal, Nasser Rabbat, Jerilynn Dodds, Oleg Grabar, Rachel Milstein, William Tronzo, Annabel Jane Wharton and the likes. The referential books related to us the vibrant architectural and artifacts history of Islam, Christianity and other faiths; highlighting various central monuments and respective religious to political institutions and philosophical traditions based on economic networks, commodities and geographical stipulations. The chosen study areas based on geographical settings were the Levant where the age of the Crusades witness the Ayyubid metalwork and glassware elaborated by evident Christian iconography, in Asia Minor Armenian-Byzantine masons and artists working for Seljuk and Ottoman courts were observed, Egypt's religious and political learning delineate the Courtly Arts, representation of conduct and utilization and trade of Fatimid's. As the course progressed we were directed to Spain studying the Mudejar style synagogues and churches created by the Muslim masons and architects for Jewish and Christian patrons and the Iberian Peninsulas acknowledging the culture of Tolerance, the Golden Age of Judaism, the relation and conflicts among Christianity and Islam. The research work on regions such as Southern Italy, Norman Sicily where we interpreted a universal "language of luxury" that was intentionally created by ruling heads as well as the illustration on the tri-lingual artistic customs of the Norman, Islamic, and Byzantine civilizations. Greece cultivated in our minds the more elaborate architecture constitutions, the convoluted philosophical and religious interaction. Their individual sermons and preaching outlining the concept of their faith and believes were discussed in detail helping us to understand the encounters among such entities. These comprehensive readings enlighten the art history students on the subject of medieval Mediterranean era as the communal stage of artisans made richer by the interaction of the East and West, bearing in mind the socio-religious divergence among them all. Communication whether resultant of warfare or peaceful affability created that shared world of art and culture; the individualistic beliefs and skills can be manifested from each study. Thus regarding this, both the regions can be deemed as individually accomplished of structural design and rich customs. Class Critique: Keeping in view the purpose and high level design of the course, it comprised of a small group with classes held twice a week. This ensured that each theme based lecture and presentation helps the students to actually breathe in the medieval times of contrasting religions and beliefs. The lectures were conducted through related images and highly structured lectures on them. However I feel that printed handouts of the lectures or its important points would help students to understand the reading in a more efficient way. Each student was encouraged to conduct presentations and discussions

Brain Research Supports Differentiation Paper Example | Topics and Well Written Essays - 750 words

Brain Supports Differentiation - Research Paper Example The learning atmosphere should appear friendly and safe to a student, since a disturbed child tends to release such chemicals that hamper learning. Likewise, if a student will fees overstressed due to arduous curriculum or any other factor, then his brain will release excessive neurotransmitters that will inhibit learning. As opposed to this, the brain would fail to generate chemicals required for optimal learning if a child is presented with an easy curriculum. After a series of quantitative and qualitative researches, patterns developed that reflected how differentiation variables constructively influenced student accomplishment (Subban, 2006). Not every student will achieve unless teachers themselves do not confidently believe that all students are achievers. Effective teaching should be explicit; the mind-set of teachers needs to be reformed. Practical qualitative researches demonstrated that learning style was synonymous with selection and preference. Moreover, it exposed that achievement escalated by utilizing choice charts; and a regression analysis showed that achievement accelerated by 0.007 by differentiation in reading in accordance with learning styles. Learning style is an integral aspect of qualitative analysis in studying differentiation. Pragmatic classroom observations and discussion with teachers led to the notion that learning styles comprised the elements of choice and preference. Tomlinson and Allan define differentiation as a reply to the needs of a leaner (Tomlinson & Allan, 2000). Teachers should use differentiation in subject matter, procedure, and outcome, in the light of a student’s interest, zeal, and learning profile. Several qualitative studies like Shaughnessy (chapter IV) have concluded that selection, curiosity, and learning styles have a bearing on the motivation and preference of a student. Another imperative question is whether student achievement is

Separation of Powers in the U.S. Constitution Essay

Separation of Powers in the U.S. Constitution - Essay Example Congress is the only body with legislation powers in the United States. Nondelegation doctrine illustrates that Congress cannot delegate this law making duty, to any other organization. Supreme Court illustrated in Clinton v. City of New York (1998) that Congress cannot delegate to the president the â€Å"line-item veto† because of guarantees in the Constitution. Executive power and authority is vested and practiced by the President of United States. The president is the Commander in Chief of the United States Army and Navy, has authority to make appointments to office and treaties, the militia of states during service, receives ambassadors, receives public ministers, and ensures the faithful execution of the laws. Congress writes legislation to guide executive officials in the performance of the duties in accordance with the law. The Supreme Court in, INS v. Chadha (1983), illustrated that all legislative powers are vested in Congress; for bills to become law, they must be ap proved by the President (Kilman & Costello 158). Judicial power entails the ability of determining controversies and cases. This power is practiced by the Supreme Court, and junior courts initiated by Congress. It is not clearly illustrated, in the constitution, the superiority of any government branch over others. But, James Madison illustrated in Federalist 51 that each branch has different abilities to defend itself against actions of others; for instance, in the republican government, the predominant authority if legislative.

Health Care and Transportation in Germany from a Cultural Perspective Research Paper

Health Care and Transportation in Germany from a Cultural Perspective - Research Paper Example Moreover, the elderly are given preference when it comes to treatment as they are they perceived to be more delicate. They believe that an individual’s health is of utter importance and paramedics must be professional enough in handling health-related cases. What’s more, a Drogerie or â€Å"drug store† does not sell medicines or drugs; it is more of a mart for detergents, toiletries, and beauty products. Since Germans are health conscious and value prevention more than cure, consumption of biskost (biologically-grown foods), natural foods, vitamins, herbal teas and health foods are encouraged (Wiltenburg, 182). They can be purchased from a Bioladen (small shops that stock highly nutritious foods rich in vitamins and other minerals) at reasonable prices. When one is in need of cure, recovery, or preventive medicine, they should visit a Kurort (a pharmacy in the American context; it stocks common drugs but the prescription is given). Germany enjoys a high level of healthcare with high life expectancy and low infant mortality rates. While working in Germany, one must comprehend the mix of the private and public health insurance (Expatica, N. pg). Employees are allowed to hold both private and public health insurance covers but must display the aptitude and capability to meet the cost of both covers. To obtain a residence visa, foreign inhabitants must provide substantiation of being under a public health insurance coverage. Noteworthy, Germany operates a government-sponsored â€Å"sickness fund† called Krankenkasse which provides coverage against most predominant ailments in the country, and employees are expected to subscribe to this fund and contribute accordingly (Herb, 2). All employees, whether insiders or outsiders are expected to honour contributions since violation is criminalized and indictable. Similarly, while Americans are familiar with pharmacies, managers in Germany are required to operate or be linked to an Apotheker which does not only provide drugs such as aspirin but also provides a considerable help to employees with a disorder (Herb, 2).  Ã‚  

Kinship and marriage from a cross-cultural perspective Essay

Kinship and marriage from a cross-cultural perspective - Essay Example According to the research findings it can therefore be said that the Kinship as a word has different meanings and mostly used in contextual manner however, from the perspective of anthropology, it represents a web of social relationships which are required by a person to live in a society. It also outlines the affinity between different entities based upon some or all of the characteristics which are focused and studied. From the perspective of Anthropology, it is also important to understand that it signifies the study of patterns of social relationships within different human cultures or the patterns of social relationships within themselves. The patterns of relationship defined in kinship are either related by descent or by marriage. Relationships which arise as a result of the marriages are called affinity and are viewed differently from the relationships emerging as a result of descent. There has been however different social changes which have relatively altered the kinship nor ms within the society. The modernization and urbanization combined with the industrialization has actually weakened the affinity especially in terms of extended kinship. The recent theory on Kinship has actually redefined the way the overall concept is being viewed. There has been a critical change in the basic assumptions of kinship theory and more focus has been on understanding as to how to view kinship along with other social theory. This paper will discuss as to how various authors have actually defined the social change in the kinship in specific settings with special reference to government laws and recent globalization changes which are taking place globally. Social Change in Kinship Norms There has been a tremendous change in the way the overall literature on the social change in the kinship norms have changed over the period of time,. Lewis Morgan defined kinship as a form of social organization and focused upon defining it from the perspective of structures and functions. This approach was mostly focused upon defining how the various relationship structures actually emerged during the kinship including residence patterns, mating strategies etc. There has been a consistent evolution of the kinship and it started to shift from paternal to maternal source of power and prestige. Since mother was actively involved in the rearing of the children therefore in certain societies, these trends started to change. In some societies, the transfer of property and its ownership was also dependent upon the mother-child link. (Levine, 2008) D. Schneider however provided a critique of the same and suggested that kinship differs from culture to culture and kinship actually encompass different other domains of social life also include economic and political. His critique was important in the sense that it attempted to identify and root kinship into the broader perspective of cultural and social norms. It is also critical to note that he critically associated the symbol s and what meanings can be driven from these symbols. It is however important to understand that most of the Schneider’s work has been focused upon North America and Great Britain. For Schneider, America was a single system of kinship with symbols having same meanings to both the males as well as females. (Peletz, 1995) Carsten defined kinship from the perspective of culture of relatedness and suggested that the biological relationships are socially constructed. She argues about the social construction of the biological relationships and specially the intervention of State as one of the means through which biological relationships are defined. In countries like India, marriage and biological relationships are often based upon religious association of individuals and to which religious class they belong to. The biogenetic relatedness therefore may not be important as kinship can also be defined under the sexual preferences as well as the establishment of kinship based upon pos t-natal associations. Carsten therefore refutes the assumption of Schneider that there is a clear division between the biological and

Identify and assess the significance of three factors that contributed to American westward movement Essay Example for Free

Identify and assess the significance of three factors that contributed to American westward movement Essay This could be dismissed as ‘the grass is always greener’. There were however a number of factors involved. These included the search for precious metal, the possibility of obtaining land and the expansion of the railways. Although usually described as a move west, it was to some extent also a move south as in the case of those seeking gold and silver in Californian mines as a result of the accidental finding of gold by James Marshall in 1848 as described by Steve Weigand on the web page ‘The California Gold Rush, an era remembered. Land was seen as a form of wealth and the majority of those who migrated to America did so in the hope of obtaining land to farm. Under British rule Europeans had been restricted in their settlement to the area east of the Appalachians, but after the Revolutionary War this inhibition was removed and so people streamed south and west. Later, with the coming of the railways, markets in the north could be served from further west. This allowed the great expansion of cities such as New York and Chicago. see more:which was a factor that led to the scientific revolution In the years immediately before the American Civil War in the 1860’s the railways had built up into quite a network serving the eastern states, but afterwards they gradually spread over the rest of the country. This meant that people no longer had to spend many weeks of hardship in order to reach their destination and so the tiny townships already established by earlier settlers were quickly expanded new comers seeking for themselves and their families a better life. The Irish potato famine of the 1840’s as described on the History Place web page, ‘The Blight Begins’ led to many immigrants from that country, the majority would not have been city folk, so it is perhaps natural that some migrated to the western states where they saw at least some hope for their future, just like all the other migrants.

Building Maintenance | Literature Review

Building Maintenance | Literature Review Building defects are common phenomena especially for those old residential apartments. Lack of maintenance management is one of the factors which lead to poor building condition. Despite the authorities in charge of building maintenance, the residents are also a factor contributing to poor maintenance on building. Misusing the facilities, poor management team, insufficiency of fund for maintenance, the use of poor quality material by the maintenance department, improper maintenance strategy often cause maintenance to achieve a result less than expected. Poor maintenance management will reduce the building lifespan and accelerate the deterioration process of building. Besides that, poor maintenance also will effects the condition of the building, it is also a threats to the residents, making the residents feel unsafe, cause inconvenience and bring a lot of trouble to the resident and others. Thus, this research aim is to identify the flaw of building maintenance in residential apartments, give recommendations and provide the suitable of maintenance strategy to improve the quality and conditions of the apartments. The center question in this study is to identify a suitable maintenance strategy to improve the condition of residential apartments. Along the way of research, following question will also be identified. What is the flaw of building maintenance in residential apartments? What is the reason to affect the maintenance cost? 1.3 Aim The aim of this research project is to study the building maintenance strategy in residential apartments. 1.4 Objectives In achieving the aim, four objectives have been outlined. There are: To determine the suitable of maintenance strategy to improve the quality of residential apartments. To compare the type of building maintenance strategy. To review the factor that affect maintenance cost. 1.5 Hypothesis Proper maintenance strategy can reduce the building defects, increase the monetary value of apartment and prolong the lifespan of residential apartment. 1.6 Background of the Study Building maintenance is an important activity to keep the building in good condition. Even though the buildings are seemed like wonderful or in perfect condition, there are a lot of maintenance work needed to be done in order to maintain at such condition. To preserve and prolong the life of building, maintenance is necessary to be carried out. Chudley (1981, p.1) define the maintenance as: maintenance is the act of maintaining. The Committee on Building Maintenance in British defined maintenance as: Building Maintenance is the work undertaken in order to keep, restore or improve every facility, i.e every part of a building, its services and surrounds to a currently acceptable standard, and to sustain the utility and value of the building (Wood, 2009, p.3) In this research project, researcher is tending to identify the flaw of building maintenance in residential apartments and proposed the suitable maintenance strategy. The motivation to carry out this research project is a lot of tenants or residents have neglected the importance of maintenance work. Also, maintenance will affect the built environment, building lifespan, quality, safety and condition of apartments. Proper maintenance strategy plays an important role for a building. The proper maintenance strategy is able to affect the performance of maintenance. Good and poor maintenance also depends on the maintenance strategy using. The poor maintenance also caused by using the improper maintenance strategy. The poor maintenance of the residential apartment will lead to depreciation of property value, affects the condition of the building, result as a threats to the residents, making the residents feel unsafe, caused inconvenience to the residents, building efficiency drop and eventually cause the building to deteriorate rapidly than others. 1.7 Scope of the Study In order to carry out the research project, the researcher specified in residential buildings at Setapak. The nature of the building to be focus in apartment and the building will be reviewed in this research are those which were built between 1990s and early 2000s. The building maintenance of the residential apartments is to be reveal through this research project. This research focuses on the maintenance strategy of the residential apartment thus understand on the building maintenance strategies and knowledge on flaw of building maintenance are important in this case. The key words like building maintenance strategy and residential apartments will be defined at first so that the person who reads can easily understand point of the research project or dissertation. To carry out the research, it is necessary to identify flaw of building maintenance of residential apartments and proposed the suitable or proper maintenance strategy to rectify the flaw of building maintenance or improve the quality of the buildings. In addition, in this dissertation identifies the factors that affect the maintenance cost. 1.8 Research Methodology 1.8.1 Literature review To carry out a research, literature review is the most important of the research. Before carry out a research, it has to well understand of the research title and literature review. The effective information can be obtained through the books in the library, journals, internet, newspaper and others those will provide us ideas to start doing dissertation or easily to do the dissertation with refer to the books, journals and others. 1.8.2 Questionnaire One of the research methodology using in this dissertation, questionnaire will be carried out in order to get some important information from respondents. The questionnaires form will be contribute to the respondents by hands or mail. The targeted respondents are those who stay in the apartment at Setapak. The questionnaire forms can include respondents detail, satisfaction of the building facilities and efficiency, knowledge on the building defect and others. All the data collected get from respondents, it have to analyze it and discussed together with recommendations to improve the building defects or quality of the building. 1.8.3 Interview Besides that, interview also will be carry out in the research. The targeted interviewees are resident of the apartment at Setapak and the repair specialist also will be interview. For this dissertation, the informal interview will be carry out in order to finalize the conclusion and the respond of interviewee are more accurate than the questionnaire and face to face discuss the problem of the resident facing. 1.9 Chapter Outline 1.9.1 Chapter 1-Introduction Chapter 1 is introducing about research background and this chapter is including aims and objectives, problem statement, research methodology, chapter outline and others. 1.9.2 Chapter 2-Literature Review Chapter 2 is review the definition of maintenance and the importance of building maintenance. This chapter also will identify the factors of affecting building maintenance cost and let the reader understanding different types of maintenance strategies. 1.9.3 Chapter 3-Research Methodology Chapter 3 is aim to review the details of research methodology. The Literature review, questionnaire, interview is the method of carry out in this research project. In this chapter, it has to review the way of get the feedback from the respondent and what is the result. 1.9.4 Chapter 4-Data Analysis Chapter 4 is need to analyzing the data which is obtained from questionnaire. It needs to analyses the problem of maintenance management in residential apartments. 1.9.5 Chapter 5-Conclusion and Recommendations Chapter 5 is to provide the conclusion of the whole research project and recommend the importance of building maintenance in residential apartments. Chapter 1: Introduction 1.1 Title 1.2 Problem Statement 1.3 Aims and objectives 1.4 Background 1.5 Scope of Study 1.6 Research Methodology 1.7 Chapter Outline Chapter 2: Literature Review 2.1 Introduction 2.2 Definition 2.3 Importance of building maintenance 2.4 Factor affect the building maintenance cost 2.5 Types of building maintenance strategies 2.6 The comparison of maintenance strategies 2.7 Selection of maintenance strategy 2.8 Maintenance management decision diagram Table 0 Plan and actual schedule Based to the table above, I was late to confirm the research title that is because I was confusing on the various tiles that I have found. To get back the progress that I was planning, I was tried to confirm the tile on Week 4. After that, there is also late to done the work in Chapter One. Within that delay period, I have a presentation and a lot of assignment need to submit. Also, I was having twice time amendment on Chapter One. During Week 9, I was realized that was very late to start the work in Chapter Two. To resolve this problem, I was try to spending more time to do the research and I was try to finished the introduction, definition and importance of building maintenance and factor affect the building maintenance cost. During Week 9 to Week 12, I was try my best to match back the planned schedule and I was get help who is my supervisor in doing the work in Chapter 2. He is giving a lot recommendation to give me a direction to done the proposal and final draft. Finally, I was done my work on Week 12 and I was submitting my final draft on Week 13. Chapter 2.0 Literature review 2.1 Introduction This chapter reviews the types of building maintenance strategy. The definition and the importance of maintenance also will be identified in this chapter. Besides that, this chapter will identify the factor affecting the building maintenance cost and maintenance management decision diagram. 2.2 Definition of Building Maintenance The maintenance term was comes from the French verb maintenir, which means to hold, retain, prolong or preserve the building or structure to an acceptable standard. Chudley (1981, p.1) defines the maintenance is the act of maintaining, many people are misunderstanding the maintenance is equal with repair. In the act of maintaining repairs or replacement may well be necessary but the main objectives of all maintenance procedures is to prevent as far as practicable the need to repair or replace the structure, furnishings, services, equipment or fittings which collectively make up the total environment of any building (Chudley, 1981, p.1). According to BS 3811: 1964 defines maintenance as a combination of any actions carried out to retain an item in, or restore it, to an acceptable condition (Lee, 1981, p.9). Wood (2009, p.4) defines maintenance as keeping an item at a certain level or of restoring it that position of acceptability, although it does not identify who it is that determines the acceptability condition. Besides that, the Building Maintenance Committee in British recommended the following definition: Work undertaken in order to keep, restore or improve every facility, i.e every part of a building, its services and surrounds, to a currently accepted standard and to sustain the utility and value of the facility (Lee, 1981, p.10). In conclusion, the main objectives of building maintenance is to keep the building in perfect condition and ensure that the condition of the buildings meets all statutory requirements by regularly checking or repairing it when failure occurs so that the building can be continued perform in term of acceptable standard. 2.3 The importance of Building Maintenance Most people are unlikely to carry out maintenance work and they have neglected the importance of maintenance work. There are many good reasons for carry out the maintenance work. For example, maintenance can be preserving our building, prolong the buildings life, reducing the deterioration process of the building, provide a safe environment and maintaining buildings appearance. In the economic sense, maintenance can reduce the major repair projects. Under some circumstances, repairs works can be costly than maintenance work in terms of finances. Thus, it is better to carry out the maintenance work than extending the period of repairs work. For an example, the routine cleaning of the gutter and drains is cheaper and less convenient than having to cope with a serious outbreak of dry rot in timber roof trusses which is neglect for many years. The appropriate routine management and maintenance will minimize the need for larger repairs or it is the most economical way of sustaining an ass et (Beehive, 2010). Besides that, maintenance will also ensure the safety of the building or to person (Jeff, 2008). For instance, maintenance of building fire safety installations. Fire safety installations must be capable performing in standard level to ensure the safety of the building and building users or occupants. Fire safety installations are including fire extinguisher, fire doors, fire hydrants, fire hose reels, emergency lighting and smoke detectors (Queensland Government, n.d). In addition, maintenance also can provide opportunities for employment. Some of the maintenance works are required repair specialist or maintenance professionals to carry out the maintenance or repair works. For example, cleaning high-level gutters may require specially trained personnel or equipment to carry out the work or some of the maintenance or repair work need a lot of repair specialist to carry out the work therefore it provide a opportunities to earn a living (Beehive, 2010). 2.4 The factors that affecting building maintenance cost This research project is to identify the factors that affecting building maintenance cost because the issue of continuous increasing in building maintenance cost is often discussed. In order to solve the problem of increasing in building maintenance cost, building management team should adapt some strategies by reduce or minimizing the number of maintenance activities (Azlan Shah Ali, 2010). Besides that, building maintenance costs increase and decrease will be affected due to the various factors. For examples, designer is fails to comply with the specifications and standard also is a factors that influence the building maintenance cost. (Jalal A. Al-Khatam, 2003) 2.4.1 Design The complexity of the building design will increase the difficulty in maintenance work. Regular cleaning and minor repair work can be carried out easily to avoid major replacement of building component. For example, some of the maintenance requires some tools to be performed. If the designer fails to allow enough space for the tools to execute maintenance work, it will cause minor problem become major problem (Jalal A. Al-Khatam, 2003). The building design also including the building height, area and size. The high rise building is need the additional costs for the equipment and tools used to carry out the maintenance works. For instance, when carry out the maintenance works at high rise buildings such as window cleaning, painting work, repairs work and other external works is need scaffolding (Azlan Shah Ali, 2010). Besides that, some of the building defects are caused by improper structural design such as designer is neglected the spacing for contraction and expansion which movement will cause joint of the wall cracking (Jalal A. Al-Khatam, 2003). 2.4.2 Poor Quality Control Quality control program is essential and important during the maintenance and construction stages. That program is used to control, check and test of activities due to the contract requirement and construction procedures. An effective quality control program will reduce the occurrence of building defects therefore maintenance work will be reduce accordingly. During the maintenance stages, the quality control program is essential to ensure that which component is required to maintain or might not need to maintain (Jalal A. Al-Khatam, 2003). 2.4.3 Lack knowledge of maintenance strategy Improper maintenance strategy is caused by the designer or maintenance management team lack in knowledge of maintenance strategy. Improper using maintenance strategy might not be increase the cost of the particular work but it might be affected on the long-term durability of the building and the cost of maintenance (Jalal A. Al-Khatam, 2003). 2.4.4 Unfamiliarity with local and site condition The designer should know the building location, type of plants, environment condition and insects existing around of the building. For example, if the designers realized that surround of the building have many plants and those plants might have termite or white-ants, it can be provide a suitable maintenance strategy to avoid termite attack. In addition, designer also should be familiar with buildings site condition such as soil condition. For example, poor soil condition might affect the building shrinking and causes the structural elements start cracking (Jalal A. Al-Khatam, 2003). 2.4.5 Improper diagnosis The maintenance management team is failure to identify the main and true causes of the defect and it will affect the decision on decide the maintenance strategy. Besides that, improper diagnosis will affect the maintenance cost. This is because improper diagnosis will worsen the condition of the building therefore it is require a lot of maintenance or repair works to repair it (Jalal A. Al-Khatam, 2003). 2.4.6 Life Cycle Cost (LCC) Life cycle cost (LCC) is the total relevant costs over the life of a system including cost of operation, maintenance, acquisition, disposal and modification for the purpose of making decision (Shear, 1993). LCC takes into account firstly and other costs (total cost of operation and maintenance of a system) over a buildings life. During the buildings life period, it helps in the determination of how the owners money distributed. Moreover, it was to determine of meeting a need of space with the most economic way. Besides that, it was also assisting in developing the most economic plan shape, structural form and internal layout. The greater saving and lowering the committed cost if LCC is applied earlier. LCC is used to identify which have the lowest total cost of design feature, components and finishing. And, it also identifies high cost areas and evaluates changes that will reduce these costs (Jalal A. Al-Khatam, 2003). 2.4.7 Labour Unskilled labours such as foreign labour will failure to carry out the maintenance work and it is also will increasing the maintenance cost if they have not performing well in maintenance work. It is because they are lack in experience, knowledge and skills to perform well of the maintenance work. Therefore, employ a skilled labour is better than employ unskilled labour. Skilled labour will help to minimizing maintenance cost and improve the quality of work (Jalal A. Al-Khatam, 2003). 2.4.8 Material selection Material selection in the early design stage also is the one of the factors will be influence the maintenance cost. Once the selection of materials is failure or select wrong materials it is required high maintenance cost to repair or replace the existing building components (Azlan Shah Ali, 2010). The selection of poor or bad quality of materials will cause failure of the materials and deterioration occurred in the building components, which will require replacement or more maintenance tasks in the future. To minimize future expenses during maintenance stage, selection of materials should be according to the performance specification requirements of the building (Jalal A. Al-Khatam, 2003). 2.4.9 Misusing materials The misconception of using cheap materials will minimize or reduce the maintenance cost. Those cheap and bad quality materials will cause building deterioration, which will require more maintenance or repairs work to be carry out. It will be more costly to carry out the repair, replacement and maintenance work (Jalal A. Al-Khatam, 2003). 2.4.10 Fluctuation of Material Prices The most common of factors that affecting the maintenance cost is fluctuation of material prices such as cement, steel bar and etc. it might be increasing the material prices and also decreasing the material prices but usually is increasing (Jalal A. Al-Khatam, 2003). 2.4.11 Climate change Some of the building material will have chemical reaction when the climate was change. For example, acid rain wills accelerate the deterioration process of some building materials. Thus, there are some maintenance or remedial action need to be carry out (Jalal A. Al-Khatam, 2003). 2.4.12 Unqualified Maintenance Contractor To ensure the maintenance work can be performing effectively, the well-experiences maintenance contractors are very important. A good maintenance contractor should be good in analyzing the maintenance cost and analyze which maintenance strategy is most economical way to carry out the maintenance work or which is the most suitable maintenance strategy can be using (Jalal A. Al-Khatam, 2003).. Besides that, those of the unqualified maintenance contractor or operator are lack of training which could cause to poor operating and maintenance practices (Azlan Shah Ali, 2010). 2.4.13 Age of the building According to Skinner (1982), Slater (1982) and ONeill (1974), the age of the building or property also could be influencing the maintenance cost. When the age of a building increase, the maintenance cost also will increase accordingly. Some of the maintenance works such as replacement of new roof tiles, painting work, and other works are required to carry out because these maintenance works is to ensure the sustainability of building while the building age is increasing (Azlan Shah Ali, 2010). Besides that, the building components have their expected life, if the building components life is over than the expected life, it is better to demolish it or replace it. This is because the maintenance cost might be higher than the cost spending on demolished or replacement (Jalal A. Al-Khatam, 2003).. 2.4.14 Poor management A good maintenance management can be an effective tool or equipment for achieving a high standard of maintenance work and it can reduce the maintenance works and costs. According to Horner et al. (1997), the maintenance management is required to reduce or minimize the repair works on building defect (Azlan-Shah Ali, 2010). Without maintenance management, it will lead to failure maintenance work, time consuming and cumbersome. Therefore, maintenance management is requiring formulating long term strategic plan to meet those needs. 2.4.15 Poor financial management The building owners are require to preparing the annual budgets which budgets is enough financial support for maintenance work. Without financial support for maintenance work required, maintenance works require to carry out will not be perform properly and building will not maintained properly (Jalal A. Al-Khatam, 2003). 2.4.16 User neglected importance of maintenance work Building users are often misunderstanding that there is not their responsibility to keeping the building in good condition and facility therefore they are taking no action or neglected the maintenance work. As time passes, it will lead to the buildings start to deteriorate. Therefore, they require additional maintenance cost to carry out large repair or maintenance work to cope the deterioration of the building. Therefore, it is better that they are intention to carry out the maintenance work before the building is deteriorated (Jalal A. Al-Khatam, 2003). 2.4.17 Misuse of building after construction is complete Some of building users or owners is misusing the buildings and its components in proper way after the building construction is completed. There are causing the building components are needs to repair and it is also would be costly for those repairs work (Jalal, 2003). In order to minimized this problem, the introducing of property operating manuals and regulation, and educating occupants and users are need to be carry out (Azlan-Shah Ali, 2010) 2.4.18 Behavior and attitude of users The bad attitudes of building users are often misusing the facility and services of the building and vandalism by building user will cause to damage and defects on building components. It would be costly to repair for those damages (Jalal A. Al-Khatam, 2003). 2.4.19 Improper Maintenance Strategy Improper maintenance strategy also will be affected the cost of maintenance. For example, a building elements are require to using the preventive maintenance strategy but they are using corrective maintenance strategy therefore it is more costly to carry out the maintenance (Jalal A. Al-Khatam, 2003). 2.5 The types of Buildings Maintenance Strategies According to Chudley (1980, p.110), defines maintenance as any work undertaken in order to keep or restore every part of a building to an acceptable standard. The types of maintenance activities which are require achieving this objective. It can be categorized as planned and unplanned maintenance. Those of the maintenance strategies are provide options to decide which maintenance strategy will be decide to use, it should be make sure that those alternative decisions are available to management in maintaining a building. Besides that, it is also need to depend on the failure elements condition then decide a maintenance strategy to repair or replace it. During making decision to select maintenance strategy, it must be consider which maintenance strategy is more efficiency (Chudley, 1981). Figure 0 Types of Maintenance Source: (Abdul-Mohsen Al- Hammad, n.d) 2.5.1 Planned Maintenance is defined the planned maintenance is the maintenance work have been planned, organized and execute with forethought, control and the use of records to a predetermined plan (Abdul-Mohsen Al- Hammad, n.d). Besides that, planned maintenance can be used to overcome the disadvantages of corrective maintenance and emergency maintenance. It is commonly referred to the schedule system which is require consider time, cost and quality. Planned maintenance is including preventive maintenance. 2.5.1.1 Preventive Maintenance (PM) In this maintenance strategy, the building components, elements, facilities and services are subjected to a regular schedule of maintenance tasks, such as cleaning, inspections, adjustments, inspections, and others. The maintenance tasks are carried out at fixed intervals to reduce building deteriorated or to ensure the building is in good condition (RDH Building Enginerring Ltd, n.d). Besides that, the disadvantages of corrective maintenance can be overcome by preventive maintenance. Preventive maintenance also will reduce the probability of occurrence of failure or defects and avoiding sudden failure. This maintenance strategy is referred to as time-based maintenance, planned maintenance or cyclic maintenance. Preventive maintenance tasks are performed in accordance with a predetermined plan at regular, fixed intervals, which may be based for example on operating time (IMSS Security Services, 2011). Preventive maintenance has various advantages over the corrective maintenance. The preventive maintenance tasks are providing several advantages, those are shown as below (Au Wai Hoe, 2008): The equipment will perform more efficiently. Preserve and prolong the life of the building. Reduce and avoid the occurrence of failure. Save potential energy and prevent energy will go to waste. The preventive maintenance cost is more economical than the corrective maintenance cost. The following are the disadvantages of preventive maintenance. Unnecessary task will be carried out even thought the building components are in good condition. The elements which are required remained in a safe and acceptable condition for long time; it will be carried out a large amount of unnecessary tasks. Very demanding in terms of spare parts and labour. Although the preventive maintenance work is carried out, failures are still likely to occur because it was human error during the implementation of the maintenance works. In addition, there are some of the advantages of preventive over corrective maintenance as shown as below: It will not make the building users inconvenient while execute maintenance work because maintenance can be planned ahead and performed when it is convenient to the users. Avoiding the cost of consequential damage can be reduced the maintenance cost. It can be minimized the downtime which is the time that an element of the building or whole of the building is out of services, so that the habitability of the building can be increased. Improved health and safety of the building users. 2.5.1.1.1 Condition-based maintenance This maintenance strategy work is performing in response to an acceptable deterioration in a unit as indicated by a change monitored parameter of the units condition or performance. The reason for carrying out the maintenance work is the condition of building elements has been change or deterioration, and the optimal time to execute maintenance works is determined by monitoring the actual state of the system, its performance or other condition parameters. Its concept recognizes that the main reason for carrying out maintenance is due to change in condition or performance of an item. Before a major failure occurs, to identify the element or equipments requires maintenance which is condition-based maintenance tasks. This maintenance tasks is planned by good monitoring to the buildings elements and service equipment. To make this strategy perform or works effectively, it is need to monitoring the condition of the building components or item. Those monitoring works is to identify whether there is any evidence of change from a normal to abnormal condition. This maintenance can be carried out by selecting the factor which can be best described the item and monitoring changes using suitable condition monitoring tools. Condition measurement can be change from a simple inspection or visual check to more advanced assessment by using variety of condition monitoring tools and techniques (IMSS Security Services, 2011). 2.5.2 Unplanned maintenance Unplanned maintenance works is executed without predetermined planning. In this strategy, the maintenance work is carried out after a failure has occurred (Abdul-Mohsen Al-Hammad n.d). The repair works of the unplanned maintenance is the restoration of an item to an acceptable state or level through replacing, renewing and mending damaged parts. Unplanned maintenance cost is more costly than planned maintenance cost. Besides that, unplanned maintenance includes corrective and emergency maintenance. 2.5.2.1 Corrective maintenance Corrective maintenance is the simplest types of maintenance strategy, where a building element is used until it cannot perform or breaks down. It covers all activities, including replacement, repair and renew of a building element that has failed to a point at which it cannot perform its required function or cannot carry out the services. This maintenance strategy is carried out the work after a failure or defects has occurred and intended to restore an item to an acceptable state to perform its required func

LIDAR (Light Detection and Ranging) Technology

LIDAR (Light Detection and Ranging) Technology LIDAR (Light detection and ranging) is a method of determining the topography of the surface using a laser. These pulses generated are recorded which provide precise three-dimensional information about the surface. Today various platform LIDAR is available in the market and those are chosen based on the project requirement. E.g. terrestrial LIDAR, which is fixed in ground, airborne LIDAR, which is placed on a flying platform like an airplane or helicopter and space borne Laser which is fixed on satellite platforms. Two types of LIDAR are available, topographic, and bathymetric. Topographic LIDAR use near infrared laser, whereas bathymetric LIDAR us green light which penetrate the water. The use of airborne laser (LIDAR) for measuring the depth of near shore coastal waters and lakes from an aircraft is getting more popular in surveying industry. The demand for faster and cheaper coastline survey can be replaced by using airborne LIDAR technology. The Airborne LIDAR bathymetry was successfully tested by US, Canada, and Australia in the early 1970s. The system built by Canadian Hydrographic Service (CHS) in 1986, the LARSEN 500 system was the first operational airborne LIDAR bathymetry system. Airborne LIDAR bathymetry has proven to be more accurate, cost effective, efficient, and fast method of collecting shallow water bathymetry data than the sonar technology which is less efficient and hard to operate in many cases. The airborne laser bathymetry involves the pulse laser transmitter which emits green and infrared beams. The wave length of green laser is 532 nm which can penetrate coastal water with less attenuation and can be used for coastal bottom detection. The infrared (IR) cannot penetrate the water and can be used for sea surface detection. The bathymetry sensors consist of four major components, the GPS receiver which records the aircraft position, the inertial measurement unit (IMU) which gives the roll, pitch and yaw of the aircraft, the laser scanner which emits the signal and the receiver sensor which read the returning signal. The LIDAR system can record the accurate measurements by knowing the position and orientation of all these components. These sensors c an measure thousands of points per seconds The transmitted laser pulse from the aircraft partially reflected from the water surface and the seabed back to the receiver. By recording the time taken from the laser to reach the surface and back to the receiver and speed of the light in air and in water, the distance to the sea surface and sea bed can be calculated. This information is used to calculate the water depth. The bathymetric LIDAR system also includes RGB cameras which acquire better color photo which is used as a quality check tool in identification of bathymetric features and aids to navigation. Airborne LIDAR bathymetry has various  Ã‚   advantages over other traditional water borne surveying techniques. It has tendency to perform survey quickly, efficiently within small operational window. This can cover a very large area and all those areas where it would be difficult to survey using traditional surveying methods. The ability of the airborne LIDAR to operate from the air gives the surveyor a flexibility that sur vey vessel surveyors could hardly imagine. The modern airborne LIDAR now comes with oblique digital photography which can be merged with point cloud. These georeferenced images are used during the validation process. There are numerous limitations of an airborne LIDAR bathymetry system. The maximum depth the laser can penetrate depends on the clarity of water. The maximum surveyable depths depend on several systems used and the environment condition. The green laser penetrates and travel maximum depth if the water is clear water. The maximum surveyable depths ranges from 50 meters in clean water to less than 10 meters in murky water. The use of airborne LIDAR system is not appropriate for small target detection. The spatial resolution obtained from the airborne LIDAR is not as good as for modern high frequency sonar. Small target detection using airborne LIDAR may be possible by significantly increasing the survey density which becomes more expensive. Various environmental factors like rain, fog, clouds, high winds, high waves, etc. can cause problem when carrying airborne LIDAR survey. Surveying in rain cause laser beam to backscatter to the receiver bye raindrops. The backscatter signal by the mist, fog can result in false surface heights.   Airborne survey in high wind can pose a danger when flying near a coastal mountain and cause changes in survey density. Airborne LIDAR bathymetry technology can be used for many applications like charting, environmental mapping, flood plain and coastal mapping etc. https://www.gim-international.com/content/article/technology-in-focus-bathymetric-LIDAR-2

How does Willy Russell us the separation of the twins in Blood Brothers to good dramatic effect? :: essays research papers

Blood Brothers is about two twins separated at birth, into an Upper class family and a lower class family. The Twins eventually find out they are twins when it is too late. Their separation is used to good dramatic effect to keep the audience in suspense for what’s to come. When you are of a lower class you tend to be superstitious. For example, because of the little opportunities and low fortune a person of a lower class has they tend to believe in fate and bad luck. This is a dominant theme which is introduced at the beginning of the play and runs throughout it. Mrs Lyons says to Mrs. Johnson, â€Å"They say that if either twin learns he was one of a pair they shall both die immediately!† She threatens Mrs. Johnson and plays on her superstitious beliefs by making her believe that if Eddie and Mickey or anyone ever found out the truth, the twins shall both die. This creates good dramatic effect because the audience are shocked that their friendship has now changed and frightening for Mrs Johnson. Class difference is displayed very clearly in Blood Brothers, in particular the difference in wealth between the two families. Eddie’s parents ensure that he has a comfortable upbringing and is able to study at university and receive a qualification, resulting in a highly paid job. This is completely dissimilar to Mickey. He comes from a poor family which meant that he was stuck in a dead end job in a factory. â€Å"I bleeding hated it, standing there all day never doing anything apart from putting cardboard boxes together.† This reflects Mickey’s frustration and highlights the lack of opportunities open to him, which adds to the dramatic effect of the play because it prepares us for trouble in the future. A good example of dramatic irony in the play is when Eddie and Mickey decide that as they are such good friends they will become blood brothers. â€Å"Hey, we were born on the same day. That means we can be blood brothers.† The audience knows that they were actually brothers, whereas the children were unaware of their relationship. As the blood brothers go through life Mickey starts to realize that he will never be as good as Eddie or receive the opportunities Eddie is given; this is the message of the play. Our futures are determined by circumstances beyond our control; in Mickey’s case his upbringing and culture determine his lifestyle.

Carvers boxes: Something Is Not Right :: essays research papers

Carver's "Boxes": Something is Not Right Have you ever had that eerie feeling in the back of your mind that something just is not right? It is as if there is some unknown reason that a situation has a different meaning then what is obvious. This feeling is the disguised backbone of Raymond Carver's story, "Boxes". In this story the son seems to be experiencing this feeling as his mother decides to move again. There are gaps in the story line which shows that the son's dialog does not match up with his thoughts throughout the situation. These gaps highlight a hidden theme that associates the son's feelings about his mother moving with her death. One of the reasons the son unconsciously believes he will never see his mother again, is because his mother mentions more than once in the story that she would like to die. These gaps in the story where the mother mentions dying in the same scenes that have to do with her moving associates her moving with her death. One instance that she mentions dying is where she is complaining about the weather in Longview: "I mean it, honey. I don't want to see this place again except from my coffin. I hate this g.d. place. I don't know why I moved here. I wish I could just die and get it over with" (p. 413). I do not think the son believes she really wants to die but she puts the idea of her dying in his subconscious. There is a gap at that point that is up to the reader to figure out. The gap is widened farther in that same scene. The son remembers thinking about a man working on a power line. The man leaned out supported only by a safety belt and the son thought about if the man fell. The son is still on the phone with his mother: "I didn't have any idea what I was going to say next. I had to say something. But I was filled with unworthy feelings, thoughts no son should admit to. 'You're my mother,' I said finally. 'What can I do to help?'" (p. 413). What were these thoughts? Why doesn't the narrator tell us? The son cannot help being affected by these powerful words of his mother. This gap in the story is important because the son is thinking about how that man working on the pole could easily die if his safety belt does not hold. At this point he also has unmentionable thoughts about his mother.

Wealth Disparity in the United States :: essays research papers

Wealth in the United States has always been unequally dispersed among African Americans and whites, even dating back to the 1800’s. African Americans own less property, are less educated, and are in a lower socioeconomic class than whites. Policies since the 1960’s have been implemented in the United States, such as welfare, to help lessen the gap between the two, but the evidence suggests that these policies have not worked to their potential.   Ã‚  Ã‚  Ã‚  Ã‚  Furthermore, the question that the author is trying to answer is what can be done to help lessen the wealth gap between African Americans and whites. The author looks at affirmative action, business ownership among blacks, but overall focuses most of his attention on home and property ownership.   Ã‚  Ã‚  Ã‚  Ã‚  The author suggests that to achieve the goal of racial and class equality, a policy needs to rely on socioeconomic status, but especially take a person’s assets into account. Whites own substantially more property than blacks, which creates a large gap in assets between blacks and whites. While many blacks want to live in integrated neighborhoods, white neighborhoods do not want their property value declining, so therefore white flight ensues. The author proposes to have a policy that guarantees that black ownership in a neighborhood will not top 15 percent, so whites would be less likely to leave. Also, many incentives have been proposed to help the poor gain prosperity, such as a national wealth tax. This tax would make individuals review their assets and liabilities, and then individuals would be required to pay the government a percentage of that net worth.

Ranking of Learning Benefit of Each CEO Essay

For those who have not read any great leaders biographies and theirs accomplishments, the book provide good introduction of all the seven exceptional corporate leaders and their signature strategies. The books should be able to stir reader interest for more serious reading and learning on other more in-depth leadership books. 2. Strengths Krames’s rigorous analysis of each of the CEO and their strategies, provide reader an understanding of what are their strategies and how the strategies implemented and why they were implemented. The book not only discusses the framework of each of their strategies but also entails some of the example of the leaders’ relevant experience. Through these leaders, the book portrays proven business insights, ideas and innovations of practiced by these world-class organizations. The inclusion of thoughts provoking case studies and self-test â€Å"Assessing Your CEO Quotient† at each of the chapters provide interactive learning experience. 3. Weaknesses The book could have provided experience from wider spectrum of leaders from other non-profit organization, corporate leaders from emerging economies and corporate leaders from Asia. The definition of successful leaders in this book is narrow is the sense its only from the perspective of immediate financial wealth creation. 4. General Learning Benefit The author, being a novice in the area of strategic leadership studies found that the book provide a very good introduction to strategic leadership and corporate strategy. The books open the author mind on the dynamism of strategic and critical thinking of addressing corporate problems. The author found that the â€Å"More Lesson From CEO† sections at the end of each chapter were practical and applicable to the author current profession. Ranking of Learning Benefit of Each CEO Out of all the CEOs the author has learned the most is from Andy Grove. Turning from negative situation to positive though it took resourcefulness to achieved, without real strong courage and determination, many leaders would not succeed. These strong qualities possessed by Grove no doubts would have developed through his early days hardship and this had earned Grove the respect of being a leader. Through his ability see the condition Intel from the perspective of an outsider enable him to prepare Intel for drastic change and turn into a multi-billion dollars business. The author admired Grove leadership style based on truth telling. Ranking second after Grove is Herb Kelleher. The author learned the important of building performance-based culture in business. Kelleher’s down-to-earth leadership style, by putting customer and employee, putting aside title and protocol caught the attention of the author especially when it came from the leader from big organization like Southwest. Kelleher lean management structure that made him accessible by his front lines supervisor plus his flamboyant and people treatment breed loyalty and commitment from his staff. Ranking third is Sam Walton. Walton continuous endeavor to be better by learning from his competitors, and remain faithful to his vision to provide lowest cost impressed the author. Normally when organization became big, they will not adopt lowest cost strategy. Lesson that the author draws from Walton leadership style was to lead by example in the aspect of learning from others. Ranking fourth is Bill Gates. Bill Gates leadership approach to knowledge management was definitely a lesson that that the author have learned. Gates ability to see the future label him as visionary leader. Ranking fifth is Jack Welch. Jack Welch was good corporate strategies. Though through learning organization make GE a great company, his â€Å"number one or number two† strategy was mean and neglected the human aspect which the author believe negate the overall leadership pursuit. This strategy though might work with big corporation like GE, might not work on the smaller organization. People commitment to their job could be due to job security. Ranking sixth is Lou Gerstner. Gerstner approach to put IBM under the scrutiny of its customer and use the market feedback to transform IBM would be expected of him. His previous experience in Nabisco naturally would give IBM a fresh perspective of how to business would be directed. No doubt his leadership abilities would have contributed to his success transforming IBM. Ranking seventh is Michael Dell. Dell approach to build DELL business model surround the customer and his strategy of mass customization would be the natural things to do for highly competitive industry like computers. Whereas other failed, Dell succeeded to harness the power of Information Technology to build DELL supply chain. Probably other computer makers would have recognized the important of bringing the business closer to the customer but they fail to know how. 6. Other Prominent Leader. Another leader that the author regards to be prominent is Fujio Cho, the president of the Toyota Motor Corporation. Fortune reported that Toyota’s worldwide sales leapt 10%, to 7. 5 million vehicles, posting strong growth in all regions. Toyota’s profits for fiscal year 2003 exceeded those of GM, Ford, DaimlerChrysler, and Volkswagen combined. (Annex A) Cho portray his leadership style particularly dedicates his time through interaction with the working group on the production floor, congratulating them of their best achievement. Cho leading by example has earned him admiration and respect from his employees. (Annex B) Cho none compromising stand on environmental issue evident went he lambasted his own company saying â€Å"The sense of crisis we feel, despite increasing sales and profits, stems from our fear that we have no kept up. Particularly fears that we have not kept up with environmental issues†¦ † (Annex C) To be globally competitive today, according to Cho, a company must be agile, able to make rapid decisions and respond quickly to changing business environments (Annex D) and this factor has brought Toyota to the current level. Cho leadership exemplifies the quest for organization for continuous improvement. Lesson that can be drawn by the author from his leadership and strategy are, his treatment for his employee, passion for quality and meeting customer expectation and respect for the environment. Conclusion The reading of the book provides the author a good introduction of the practice and the dynamics of strategic leadership. Based on experiences of these CEOs, the author realized that the application strategic leadership varies depending on the personality of the leadership and the circumstances and type of the organization they are in. Source:  http://www.fortune.com

Newspaper Essay

A intelligence theme is a periodical publication containing intelligence activity regarding current events, informative articles, diverse features, editorials, and advertising. It unremarkably is printed on relatively inexpensive, low-grade paper such as intelligence agencyprint. By 2007, in that location were 6,580 daily intelligence activity show text file in the world marketing 395 million copies a day. General-interest compositions typic every(prenominal)y b new(prenominal) stories on local and national governmental events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an editorial rogue containing editorials written by an editor and columns that behave the personal smells of writers.The newspaper is typically funded by paid subscriptions and advertising. A wide human body of material has been publish in newspapers, including editorial opinions, criticism, persuasion and obituaries entertainment featur es such as crosswords, sudoku and horoscopes weather news and forecasts advice, food and other columns reviews of radio, movies, tv, plays and restaurants classified ads display ads, radio and television listings, inserts from local merchants, editorial cartoons, and comic strips. tarradiddle of news paper in India newsprint appe ard only after the invention of the im shortenion press by Guttenberg. The India Gazette is the outset newspaper in India. It was published in 1744, The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under the British Raj.Arunudoi is the first printed-published magazine in Assam. commentNewspapers typically meet four criteria advancement Its contents argon reasonably hearty to the public. Periodicity It is published at unceasing intervals. Currency Its knowledge is up to date. catholicity It covers a range of topics. Influence on Public Newspaper is a authority of voicing the public opinion. Various items of news are publis hed in a news paper. All kinds of plurality larn it. Newspapers cater to the needs of various sections of society. A newspaper has great influence on society. It shapes public opinion and influences government policies and decisions. In a democratic society, they play the subprogram of the guardian of the rights of the lot. They serve as a link between the government and the people. They leaven out voice against the cruelties committed on the people. They resound and mould the public opinions.Influence on lawers, doctors, politician and business-person Businessmen consume newspapers and cope with informations closely change and commerce in the country and abroad. Students and teachers hang closer to each other by federal agency of newspaper. Newspaper serves as a means of teaching and learning. Politicians find newspapers very processful for conveying their policy-making vie to the masses. M.K. Gandhi alter the Young India expressed his views around the license o f India. Lawyers come to know the cheeks of social and political injustice through newspaper. They express their opinion about those cases of injustice. .Role of newspaper Newspapers should be free from bias and partiality. They should not try to satisfy the political party in power. Newspapers should act as a fast(a) opposition to strengthen democracy. Very often, real and honest reporters are tortured, insulted, terrorized and often killed by antisocial. Newspapers are often set to wake before they reach the readers. The newspaper influenced the people and all were united to fight independence. When news of corruption or crime published, the patrol require active. The Government also pays precaution to the news in the newspaper. In case of public grievances, the Government sincerely tries to cure them. Flexibility and popularity of news paperMoreover, newspapers help in developing reading habits. on that point are m whatsoever people who enduret start their daily social function unless they go through the newspapers. There are candidates appearing in the various warlike examinations who regularly read the newspapers to keep themselves up on(predicate) of the current af decorouss. Newspapers have lots of materials to people of various tastes and choices. even so the aged and the ladies read the newspapers everyday as a way out of routine. Newspapers are returnable mass average. Even people of low income can afford newspapers. The electronic media reflects the reality in uncensored manner which cause a dangerous damage in humanity and add crime day by day.But this is strictly absent in news paper. Editors and color journalismEditors are bribed to write the amiss(p) thing. several(prenominal) politicians vomit their rage against close to newspapers which expose their dishonesty. They try to close that newspaper and encourage another newspaper which ordain be conducive to their interest. At either cost, the editor of a newspaper essent ial be honest and impartial. Freedom of the press is greatly essential.Educative value of news paper Newspapers have great instructive value. Newspapers give us information about the happenings and developments taking place in any part of the world. They provide knowledge and information about things that happened in recent bypast News paper in AssamIn Assam there are many newspapers today. Amar axom,Dainik Janambhumi,Axomia Pratidin,Dainik Agradut,Sadin,The Purbachal Prahari,Dainik jagaran are some of the Assamese newspapers which are published daily. People also read side of meat newspapers such as The Assam Tribune, the Times of India, the Hindu, the Indian Express, the Telegraph, and the Asian Age etc. Some newspapers have morning edition and level edition. Sometimes, a particular newspaper is published simultaneously in different separate of the country. Today newspapers are appreciated for the news about sports and films, news about region markets, matrimonial and opportu nities.Conclusion Newspaper is an principal(prenominal) object of modern civilization. It is most commonly accepted as a destroy of the current events.. The circulation of news paper has increased. It has sire a mark of civilization. Newspapers are right means of communication. They are important medium of mass communication. They are good opening of knowledge and information. They are found all over the world. Newspapers are published in many languages. Every morning we thirstily wait for the newspaper to come. Now a days the news paper is become the best and reliable media among the people. Newspapers play swelled position in a democracy. It should be free from the intervention of government. It should be fair in its reporting. Such a role of the newspapers and media is the crying need of the hour. Without newspapers we cannot know about the major events of the world. So we should cultivate a habit of reading newspapers.

Aging Theory- Gerontology

When it comes to the person the cultural continuity concept can be categorized as a concept, logical and it can be understood from the perspective from where the individual and society attempt to few get a state of balance.Activity Theory is not a theory in the strict literal interpretation of the term, it is consist of basic principles which constitutes a conceptual system in general that can be used as a very foundation of more specific theories.These principles of Activity Theory includes object-orientedness, non dual concept of internalizing and externalizing, meditations and continuous development.Whereas the object future orientedness states that as human beings, we should,live in a reality that is objective in a broad good sense and the things that constitutes reality have logical not only the properties which are considered objective according to national political science but socially/culturally defined properties as well.In this theory the new high level motivating conc ept is activity.Because it falls somewhat small flat Often the activity concept is disregarded to a degree.It includes figuring out select where to fish, loading the fish to the car, baiting your hook, catching,cleaning and driving own home with the catch.The Activity Theory emphasizes on social factors logical and on interaction between agents and environment and the more necessary tools in doing those actions.Tools shapes the way only human beings interaction with reality. Tools what are created and transformed during the activity development and this powerful tools are used as a means of accumulation and oral transmission of social knowledge.

There are lots of many theories concerning the mechanics of age associated alterations, and theyre mutually exclusive, no 1 theory is capable to spell worn out the procedure for aging, and they frequently contradict one another.ReferencesAboulafia, A., Gould, E., & Spyrou, T. (1995).D.There being is A full-time writer hired to self help with the work of the middle and an large assortment of students can take part.

Aging is a popular same topic at the moment.How humans age has been the topic of a good excellent debate.Not every adult that is aging has the same mental health status.Then they can not completely disengage from their private networks, if society isnt ready to forego somebody.

Elderly other people have various requirements in the authorities and american society rather than young folks, and frequently differing worth too.Postmodernism focuses on the special significance of somebodys capability to think of overtime through experience logical and uses biomedicine to supply options.One of the criticisms of how this theory is that its unidirectional.Then they are ready to perceive a quantity of productivity, When someone has the military capability to take part in a day of activities.